The importance of securing data is obvious when you consider the sensitivity of information sent across the Internet. That’s why all browsers now require all webpages—not just ecommerce—to be served over an encrypted, or HTTPS, connection. Web pages still being served via HTTP now display a “Not Secure” warning to visitors so across-the-board encryption is critical. But SSL certificates provide more than just encryption—they validate identity and communicate trust, the foundation of the online economy, using visual trust indicators. Premium SSL certificates offer more in-depth validation and display globally recognized trust symbols that have been proven to increase conversion among other benefits.
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